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The International Gemological Institute (IGI) announced the launch of its new in-flight advertising campaign on January 5, 2006. The million-dollar ad campaign focuses on consumer confidence and awareness of certified diamonds when purchasing jewelry worldwide. “Insist on IGI before you buy†is the overall theme, which also builds name recognition for the Institute.
"The advertising campaign positions IGI as a brand consumer can trust when making a jewelry purchase. IGI assurance builds confidence among consumers, and credibility among retailers who offer IGI certification,†said Jerry Ehrenwald, IGI President.
The campaign includes a commercial during the in-flight entertainment on American Airlines, Continental Airlines, United Airlines, US Airways and Delta Airlines.
This is not IGIs first foray into transit. In December the Institute gave away 1,000 round-trip New York subway cards, worth $4 each to commuters who parked at Shea Stadium and used mass transport to enter Manhattan.
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