isee2 Diamonds has launched a new retail initiative combining the ease of internet browsing for diamonds, with the pleasure of purchase at the retail store itself. isee2 Diamonds is the manufacturer of isee2 super ideal cut diamonds. With its new programme categorised as online-to-store, isee2 Diamonds will develop a microsite for its retail partners, which is a mini site within its main website. Each partner will be allotted one microsite, where he has the freedom to market his products as he likes. Here the shoppers can browse for their preferred product and visit the respective store to purchase it. %% In this manner, a retailer can also induce further purchase at the store applying the art of delivering a worthy shopping experience. This initiative aptly allows a retailer to extract maximum advantage of the marketing possibilities with both the online format and at store. The programme will be launched during the forthcoming JCK Las Vegas Show -08.