Theo Fennell has split up with the jewellery company he founded, following which he will withdraw his name from all designs in the future. Fennell had his signature trademarke of designer jewellery for a number of celebrity artists. %% His decision to leave the company followed the sppointed of Pamela Harper as chief executive at Theo Fennell. In her new role she is focused in makign the brand a global success. Her work experience spans six years at Burberry, and work at Hermès, Dunhill and Jaeger. The company announced setting up new stores worldwide, in the coming months. Although, Theo Fennell has not earned a great deal of success at its overseas ventures. %% Fennell has been driven by creativity, which he intends to pursue by launching his private practice where he would explore designing unusual pieces. Meanwhile, Fennell has signed a one year contract to designing as a consultant for the Theo Fennell brand name. He would not be associated with the operational management. The use of the brand name as Theo Fennell also comes into question with the stepping down of Fennell. Fennell is a 15 percent stakeholder in the company.