Ratan Tata unveils the Goldplus Jewellery Car

The one-of-its kind car pays tribute to 5,000 glorious years of Jewellery making in India
: IJ News Service
27 September 2011 3:36 PM
Reference: 2721

Goldplus, a jewellery brand from Titan Industries has launched ‘The World’s 1st ever gold jewellery car’. The car pays homage to 5,000 years of Indian Jewellery tradition and craftsmanship. The much-awaited Goldplus Car was unveiled by Ratan N Tata in Mumbai. Taking over the concept created by imaginative and passionate designers, 30 devoted artisans have dedicated their time and expertise to create this masterpiece. About 80 kgs of 22 Karat gold, approximately 15 kgs of silver, gem stones and 14 techniques of Jewellery making - from the intricate Filigree work to the delicate and colorful Meenakari work, from the stunning Kundan to the traditional Naqashi work – all have been incorporated to bring ‘HER’ to life. Elaborating on the initiative, C.K. Venkataraman, COO Jewellery Division said, “Indian jewellery has been an epitome of innovation and creativity and has carved a niche worldwide for itself. Nothing could have been better than a Tata Nano, as there is a perfect synergy between the two brands that cater to the common man. We plan to take this ‘World’s first jewellery car’ to all Goldplus markets. With this celebration, we salute the craftsmen who gave everything to the art of Jewellery-making over the years.” Goldplus today has 29 stores spread across 5 states of India. It is the largest Jewellery chain in Tamil Nadu. Goldplus is targets semi urban and rural areas and aims to herald standardization in a largely undifferentiated market by establishing quality benchmarks. Goldplus aims to create awareness about gold purity and thereby set new Jewellery standards in India.

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