The third "Reliance Jewels" retail store, a retail venture by Reliance Retail Limited, has been launched in Ludhiana, north India. This is the first Reliance jewels in the northern Indian region. The store is a double storeyed facility over 5000 sq. ft. It delivers more than 20,000 designs of Indian craftsmanship and is projected to be a one-stop solution for needs of gold and diamond jewellery. %% The gold jewellery range encompasses Kolkata Filigree, Rajkot Antique, Kundan from Rajasthan, Jadau from Amritsar and such traditional and ethnic settings. The diamond jewellery section includes the a wide variety of diamonds based on quality and price embedded into designs for all occasions. The store hints at the female shopper and has an entire floor of bridal collection sets, as weddings are highly extravagant in the region. A private viewing room adds to the elegance and panache of the store.