The low keyed holiday season should not dampen the spirits of the diamond and jewellery sector, rather the sector should keep a positive and long term approach - is what the World Federation of Diamond Bourses (WFDB) is saying to its members. In its statement to the diamond industry, WFDB applauded the industry for its strong fundamentals, which will help the industry overcome the present market downturn. %% Diamonds are believed to carry their appeal of luxury even in the current market situation. Although the US retail has shown a bleak turnout for luxury goods in the holiday season, the same should not dampen the faith of the industry in pulling itself back to normal.