Tanishq is luring customers with attractive discounts on jewellery purchase. It is offering upto 20 percent discount on making charges of 22 karat gold jewellery. The retailer is assuring the customer of higher discounts, if the jewellery purchase is in high volumes. The diamond studded jewellery collection of Tanishq carries a tag of a flat 10 percent discount on purchase made above the value of Rs. 2,00,000 /-. The offer is planned to run through till 30th June 2009 across all Tanishq outfits. %% The entire initiative is towards encouraging sales during the Indian wedding season.