The Waldman Diamond Group of Companies (WDC) has launched a new programme through which it would allow its diamond stocks and finished jewellery collections to be integrated with the websites of retail jewellery clients. The programme being customised allows retail clients to place their orders as per their requirements and in turn attract more consumer traffic to their websites. The retail clients can offer consumers with deliverables such as an engagement ring builder, a jewellery builder and access to the jeweller's own inventory. Also, the retail clients can access the WDC’s stock of loose diamonds, its jewellery lines. The programme, which is available at low cost to the retail clients, allows them to independently determine the pricing and mark-ups. %% With this initiative, the WDC intends to support retailers in maintaining their sales charts. The programme will be officially launched at the forthcoming JCK Show in Las Vegas Show.