Man’s Ego. India’s first branded jewellery line for men was previewed on the same occasion. Described as exclusivity and exuberance in male expressiveness, Man’s EGO or ME is a celebration of everything male.

Says Prabir Chatterjee, MD, Adora Diamond Jewellery, “Jewellery and accessories are no longer incongruous with a man’s personality. Today, men have realized the need to present themselves distinctly. MAN’s EGO is Adora’s response to this growing need.”%%To exhibit the designs, the first to come on the ramp was Manish Pethani. 2nd to come was Sanjay Kothari, ex-chairman GJEPC.

He was followed by Marzin R. Shroff, CEO Ishi’s Diamond Jewellery. Next was Hemant Shah, Gold Star jewellery. And last but not the least was Vijay Jain, CEO Orra. They were all accompanied by beautiful models.%%Prabir Chatterjee observed that the coming together of top brass of different companies showed the unity among the trade itself and that we all understand that our actual competitors are other luxury products like mobile phones, laptops etc. He ended the show by thanking all his friends for supporting him for the launch and the charitable cause.