Platinum Gem Corp. launched its new online venture PlatinumRings.com, dedicated to selling platinum rings. The website offers a product portfolio of only platinum rings in categories including wedding bands, diamond engagement rings and diamond anniversary bands, for men and women. The company is hopeful of reaching out to a larger audience through the internet medium and the highly low prices of its rings. %% Platinum is a highly precious and dear metal, but the company has priced rings on its website at much lower prices than retail prices. It has been able maintain low prices, as the online medium allows it to eliminate cost of a retail setup, and its direct manufacturing resource eliminates liaison costs with manufacturers. %% The company believes its products can compete in the price segment with gold and white gold rings, making them accessible to a larger audience. %% Platinum Gem Corp. is a manufacturer and retailer of platinum jewellery.