PreciousPlatinum.com, the consumer website by Platinum Guild International (PGI) has been redesigned to spread additional knowledge about platinum while also inducing sales. The new design provides better opportunities for consumer purchase, for design showcase and retail. %% While some of the most popular features on the website have been retailed, the revamped website now delivers a 20 percent enhancement of bridal and fashion product images in the “Design Gallery”, a new “Media Center” including platinum jewellery-related news, celebrity images, consumer videos and adverts; a “Find a Local PlatinumLatium Retailer” function and a “Platinum Dream List” to help visitors archive favorite pieces and email them to a dear one; style advice, budget and planning tips, and a customised guide explaining the preciousness of platinum. %% PreciousPlatinum.com has been the most popular online source for information on platinum and platinum jewellery. The new changes incorporated have followed an in-depth consumer research and as such address queries of visitors and trade.