INDIAN JEWELLER

Cherry Blossom Parure by Mirari for Gemfields

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Post By : IJ News Service On 02 April 2014 4:46 PM
Citizen Jewellery, the jewellery arm of Citizen Co is intending to launch its pearl jewellery brand Citizen Pearl in India. The $50-million brand is retailed in 1,000 stores in Japan, at price points between $200 and $10,000. Citizen has yet to study the Indian market and consumer, to determine pricing and other product strategies for its Indian venture. %% Reports add that Bangalore-based jewellery retailer Ganjam will lend Citizen Jewellery a helping hand in studying the Indian market and consumer, being associated with the Japanese company for almost a year now, as one of the six jewellery brands distributed by Citizen Jewellery in Japan. %% Both companies are keen to foster long-term relationships, although it is not determined whether Citizen Pearl will be distributed at Ganjam stores, reports say.

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