UltraDiamonds.com is organising a one-day sales event, which will be a by-invitation event for its customers. The one-day sale will offer products tagged with the ‘lowest prices of the season.’ It is planned to take place at Ultra Diamonds store, at the end of April or the first week of May 2010, reports say. Also, all the 170 Ultra Diamonds retail stores in the U.S. will participate in the one-day sales event, as reported. %% The customer is required to firstly fix an instore appointment and the online invitations will be accepted on a first-come, first-serve basis and appointments are subject to availability, reports add.’ The brand is also gifting a diamond key pendant to all shoppers who arrive at the time scheduled as their appointments for the sale, at the store. %% Ultra Diamonds has been reputed as one of the leading players in offering fine jewellery at affordable prices, reports add.