Tanishq, India’s leading retail jewellery brand launched its latest high-end diamond jewellery collection comprising necklaces, earring and bangles, altogether designed in 200 individual and one-of-a-kind motifs.%% The launch took place at a cheese and wine gathering of leading personalities of the entertainment and fashion industry. The jewellery was showcased through a fashion show. Mr. Sandeep Kulhalli, Vice President, Tanishq said, “The demand for diamonds has been rising steadily and even the conventional gold buyer is now opting for diamond jewellery. As a part of our strategy, we are focusing on high-value jewellery which is targeted at the affluent buyer who is less focused on the investment value and is looking more at the ornamental value.” %% The collection is being priced between Rs. 2 lakh to Rs. 25 lakh, and can exceed upto Rs. 1 crore, when the design is very intricate.