Registrations have begun for the 8th edition of JOVELLA (JOVELLA 2011), slated between July 5 – 6, 2011 in Tel Aviv. The registrations are open for both domestic and foreign exhibitors and visitors. %% This year, JOVELLA will offer new features including - an IDI – sponsored Diamond Pavilion, hosting Israeli Diamond Industry members exhibiting loose diamonds and diamond jewellery; a hall devoted to Judaica and religious ceremonial art and jewellery which Israel is reckoned with; a section of young Israeli jewellery designers showing original gold, silver and diamond jewellery. %% About 200 exhibitors from Israel and abroad are expected to participate this year, with exhibits of loose diamonds, gold jewellery, gold jewellery set with diamonds or precious stones, silver jewellery and fashion jewellery. A large visitor base both domestic and international is expected this year. Israel reaches out its diamond jewellery to major markets in the world- its largest being the US and also includes markets like Russia, the UK, Hong Kong, Canada, Belgium, Italy, Spain, France, Japan and others. %% JOVELLA has been the popular platform for interacting with and learning about Israel’s jewellery industry, an opportunity to explore Israel’s diamond and jewellery industries, meet its jewellery designers and manufacturers. Israel’s jewellery is renowned for its creative designs and excellent quality. %% JOVELLA 2011 is organized by the Stier Group, and sponsored by : Israel Ministry of Industry, Trade and Labor, the Israel Diamond Institute Group of Companies (IDI), the Israel Export and International Cooperation Institute, the Israel Jewelry Manufacturers’ Association and the Federation of Israeli Chambers of Commerce. %% Last year, about 12,000 jewellery professionals and buyers visited the show, with over 150 exhibiting companies, more than 200 buyers and visitors.