In the year 2011-12, Ciemme a leading retail jewellery brand and arm of the C. Mahendra Group, plans to launch a new improved website, with a focus on e-commerce and to retail its jewellery online. The current website is accessible on www.ciemmejewels.com. It intends the venture to offer consumers in India and abroad a pleasurable and easy-to-use experience in searching for the latest and previous Ciemme collections. %% The company has allocated funds worth crores of rupees for this venture. It promises consumers a comfortable, trustworthy and safe and secure experience of shopping jewellery online. %% Ciemme jewels’ website is already accessed by millions of users every month, for not just the products but its offering of after sales service also. The company now wishes to convert this traffic into customers that will be able purchase their favorite brand online too just at the click of a button.