Tanishq, the jewellery arm of the Tata Group, has launched its Valentine Day collection with price points beginning at Rs.999/- onwards, redefining the universal perception that diamonds are forever expensive.%% Every jewellery piece in collection is set in 18 Karat gold, in design that spell the valentine day theme. The jewellery will be retailed at all Tanishq stores across the country, and in Tanishq Kiosks at select malls in select cities from 12th to 14th February, 2011.