A three-tier 2500 sq ft Forever Precious Jewellery and Diamond Ltd. showroom recently opened at GK market, New Delhi. It will offer gold and diamond jewellery, in a design mix of traditional and contemporary motifs. On this occasion, the company also announced its association with Pantaloons Femina Miss India (PMFI) 2011 as their Official Crown & Jewellery Sponsor. %% Celebrating both feats, the brand has introduced an exclusive limited edition collection entitled, ‘Forever Femina Miss India Signature Collection’, which was witnessed by the 10 PFMI finalists for 2011 who showcased designs from this collection. %% Mr. Jai Begani, Managing Director, Forever Precious Jewellery and Diamonds Ltd. stated, “We are extremely proud to inaugurate our ‘Destination Boutique’ in New Delhi. Our association with PFMI 2011 as their official Crown & Jewellery Sponsor will also help substantially in giving us a pan-India visibility as a leading diamond & gold jewellery company. We look forward to the encouragement and support from the Capital’s customers, business, media community and everyone else connected to our business to make Forever Jewellery a truly remarkable brand name in the jewellery business.” %% Forever Precious Jewellery and Diamond Ltd. is a group company of Su-Raj Diamonds the Rs. 5000 crore Indian diamond and jewellery manufacturer. It is an ISO 9001:2008 certified company, having all its products benchmarked globally. With the new showroom opened in New Delhi, Forever now has a pan-India presence of over 132 outlets, besides its exports to markets in the Middle East, Fiji and the UK.