{{Gili}}, the pioneer of branded jewellery in India, takes another major step in the retail sector with the introduction of its first sub-brand{{ Gili Signature}}, created to offer fresh and intricate designs to the young urban woman of India.%% The brand will offer a wide range of jewellery at varied price points, suitable for all occasions, as well as cultures and tastes and will be available in metros, Tier I and Tier II cities.%% The young Bollywood actress{{ Prachi Desai}} with her vivacious girl-next-door looks has been chosen as the brand ambassador for Gili Signature.%% {{Rahul Vira}}, CEO, Gili, said, “Gili is now progressing into affordable luxury and the sub-brand seeks to reach out to a larger audience and pan India with designs that will satisfy every woman’s fashion and taste. Crafted in 18k Gold and Diamonds of clarity SI and Color GH, Gili Signature is our offering to fulfill every woman’s dream of possessing a sparkling piece of diamond jewellery.”%% Gili Signature will be available at the 26 exclusive outlets of the brand in 55 cities and 250 points of sale at department and lifestyle stores across the country. In the next six months, the availability will extend to 70 cities. %%