Strengthening its focus on the Swiss watch segment,{{ Xylys}}, an exclusive brand of Swiss made watches from {{Titan}}, has announced its association with Bollywood actor and film-maker,{{ Farhan Akhtar}}.%% Titan launched Xylys in the year 2006, with the aim to leverage the immense potential in the Indian premium watch market. Designed exclusively for the generation of today, these exquisite timepieces reflect excellent craftsmanship with flawless perfection, besides rightly capturing the core of the ever evolving taste of consumers.%% Commenting on the brand, {{Ajoy Chawla}}, Vice President, Titan Watches, said, “Xylys has had a dream run and been growing at a CAGR of 30%, thanks to our investments in building awareness for the brand over the last 5 years. The market in the premium & Swiss segment is fragmented with several international brands, hence there is a strong need to sharply position our brand Xylys and target the young, contemporary global Indian.” %% Further talking on Akhtar’s association with Xylys, he said, “Farhan is a new age, multi-talented individual admired for his unconventional work. He embodies the Xylys brand’s core values of sophistication, individualistic, authentic yet unconventional. We believe he will enable Xylys to connect deeply with the new age, global Indian seeking to express their own identity in a unique way.” %%