The|* Nizam*| Collection, coming from the house of {{Gitanjali Group}}, features exquisite jewellery crafted in classic gold, set with uncut diamonds and coloured stones, inspired by the rich cultural heritage of the golden era of the Mughal, Rajput and Nizam periods.%% Reflecting grandeur in all its glory, the brand unveiled its new campaign with the elegant, graceful and beautiful women of the royal Pataudi family – {{Sharmila Tagore}} and{{ Soha Ali Khan}} as their new brand ambassadors. Regal in their own ways, the mother-daughter duo truly reflect the charm and royalty of this brand, with their charisma and aura!%% The new campaign centres on the brand’s core aesthetics of each piece being an exclusive one-of-a-kind with the grandeur to make the wearer feel like a member of the royalty.%% Commenting on their association with|* Nizam*| and the new campaign, Sharmila Tagore and Soha Ali Khan said, “Every woman aspires to look and feel like a Royal Princess, and it gives us great pleasure to associate with|* Nizam*|, which makes this deep cherished dream come true for the connoisseurs of superior quality jewellery and distinctive tastes. The breathtaking jewellery truly reflects the rich heritage of the golden period in history which is reminiscent of the very heritage that the Pataudi family is proud of!!”%%