{{Shimmer}}, an entity of {{Rajwarah Jewellers}}, recently announced its decision to establish a USA headquarters in the {{International Gem Tower}}, currently under construction in New York's Diamond District.%% {{Renu Sharma}}, CEO of Shimmer, was drawn to the Tower because of its exclusivity, amenities and the building's designation as a Foreign Trade Zone. Shimmer, whose success is based upon its motto of personalization and excellence, specializes in handcrafted jewelry. "Our aim is to ensure all our precious customers are provided with quality, consistency and personal unbiased attention locally and now abroad as well," explained Sharma.%% The International Gem Tower will be New York City's only commercial condominium designed specifically for the global diamond, gem and jewelry industry. Set for completion in 2012, this 34-story tower will provide services and amenities never before offered in New York's diamond district, including state-of-the-art security and vault operations, foreign trade zone status and secure underground parking.%%