{{ORRA}}, a leading diamond jewellery brand has launched various options involving the consumer to celebrate Valentine’s Day. It has introduced a Valentine’s Day collection of diamond studded silver pendants in designs of floral and heart shaped intertwined pendants, which taps the ‘affordable’ quotient of a jewellery buyer. The price range of the collection begins at {{Rs.1999 onwards}}.%% {{Vijay Jain}}, CEO, ORRA says "Valentine’s Day is widely celebrated in India and we thought of keeping a low entry point of Rs.1999, so that the buyer can buy something absolutely exquisite without having to buy it at a discount, because love is a feeling which doesn't deserve a discount". %% The retail brand is also offering with a giveaway of a pair of beautifully etched champagne glasses, on purchase of the Valentine ‘Heart of Perfection’ Collection. This collection offers a range of designs set in pink and white gold encrusted with special Heart and Arrows diamonds, which display the pattern of hearts and arrows when seen through a magnifying glass. To carry forward the design theme this year of ‘Journey of Love’, ORRA invites its customers to write their most romantic memory on heart shaped post-its which become a part of the Valentine ‘Wall of Memories’ at every ORRA showroom.%%