Jewellery is a woman’s pride but basic necessities of life is her right, while supporting this thought PC Jewellers joined hands with Mijwan Welfare Society, an NGO , founded by Shabana Azmi's father, the late Kaifi Azmi. The NGO works for the empowerement of female children in a rural village called Mijwan in Uttar Pradesh. The plight of these chidren is heart-wrenching as most of them are denied their basic rights and importantly education and well-being. PC Jewellers partnered with the NGO to motivate and strenthen the effort of empowerement of girl child. To spread the awareness of this cause, a grand fashion was held recently. %% Speaking on the occassion Balram Garg of P.C. JEWELLER said, "We are happy to support Shabana Azmi's NGO and contribute to the cause of the girlchild. We look upon this association not only as a corporate social responsibility. We believe that when we support a cause it enriches us and we are better people for it." %%