KALYAN Jewellers, Thrissur based gold retailer, will launch jewellery outlets in 40 major cities in southern India in the next six years. Starting with Madurai, Salem, Thiruvananthapuram and Kollam, the group will invest Rs 1,000 crore (US$217 million) by 2010.%%According to reports Managing Director, Kalyanaraman, Kalyan Jewellers, said that showrooms will also be set up in Bangalore and Hyderabad as well as in Dubai.

%%Morever, a six-storey shopping mall, with jewellery showrooms, would be opened at Kochi at a cost of Rs 150 crore (US$32 million) The showrooms will provide free service for analyzing purity of gold ornaments. The group will have launch mobile testing laboratories to ascertain the purity of gold jewellery at the doorsteps of its customers as part of awareness campaign.