Rio Tinto’s diamond business launched its flagship Indian diamond initiative entitled Nazraana. It is aimed at creating a new category of diamond jewellery purchasing in the Indian wedding market.%% While in India, weddings offer opportunities for both self-purchase and gifting, Rio Tinto is introducing Nazraana, which takes its reference from the royal gifting rituals of past eras, as a new concept in jewellery gifting, as tokens of love during weddings. Diamond jewellery like rings, pendants, ear rings, buttons, hair clip, tie pin etc., make up the collection and are crafted in genuine natural diamonds and hallmarked 18 carat gold or 92.5 silver. The collection’s price points are set between Rs.4,999 – Rs.39,999, offering an affordable range of gifting diamond jewellery.%% According to Vikram Merchant, Manager – Rio Tinto, Indian Representative Office, “The Nazraana products are beautiful, timeless and affordable. Our market research which led to the inception to this concept indicated a strong appetite for this product. We are very confident that Nazraana would be an excellent gift for relatives and close friends during a wedding in the family”.