Malabar Gold & Diamonds opened its first store in Mumbai at New Link Road, Andheri West. The showroom was inaugurated by Hema Malini in the esteemed presence of MP Ahammed, Malabar Group Chairman and company directors. The new showroom is part of the 40 new outlets planned by the group across the country this year.%% The store’s interiors are artistically designed with luminous glass cases and designer brands on display. With beautiful design elements, the store will showcase an exquisite range of the exclusive brands of Malabar Gold & Diamonds such as Divine - Indian Heritage Jewellery, Era - Uncut Diamond Jewellery, Mine – Diamond jewellery, Ethnix - Handcrafted designer Jewellery, Starlet - Kid’s Jewellery and Precia - Precious Gem Jewellery.%% “We are happy to inaugurate our flagship showroom in Andheri West which is a shopping destination in Mumbai. This showroom in Mumbai is the group’s first outlet in Maharashtra and 87th worldwide. This opening is part of our 2013 plan to strengthen our retail presence across various parts of the country. The company plans to increase its worldwide retail network and is targeting to have 220 stores by the year 2015,” said MP Ahammed, Chairman, Malabar Group.%% “I am delighted to be here as part of the inauguration of the first showroom of Malabar Gold &Diamonds in Mumbai. Every Malabar Gold & Diamonds opening has been special for me and the response from jewelry lovers for Malabar Gold & Diamonds fills me with immense pride. I have been a part of Malabar Gold & Diamonds for over 6 years now and I feel extremely honored to be associated with this global jewelry retail chain," said Brand Ambassador, Actress, Hema Malini. Being the first day of the store, first sale of each article and brand was done by a renowned personality.%% The first sale of jewelry was received by Padmavibushan Capt. Krishnan Nair, Chairman Emeritus and Founder Chairman, The Leela Group from Hema Malini. “It is our pleasure to open our first showroom in Mumbai. We are looking forward to delight the residents of Mumbai with our exquisite collections of jewelry in gold, diamond and platinum. The launch of this showroom is a stepping stone to our entry into the western region of India,” said O. Asher, Group Executive Director, Malabar Group.%%