ZOYA, exquisite diamonds boutique from the House of Tata launches an all new store on Linking Road in Bandra, Mumbai recently. The store launch coincides with the introduction of its stunning new summer collection, Fire. %% Zoya's dramatic new collection Fire, pays tribute to nature's most brilliant element with a magnificent array of jewellery,embellished with radiant sapphires, radiant gold and exquisite diamonds. A stunning necklace crafted in fiery yellow gold and studded with diamonds and yellow and orange sapphires brings to mind the dance of the flames. A diamond pendant studded with black onyx creates an unforgettable statement while a ring designed with yellow gold surrounding exquisite cut and uncut diamonds with fine black hand painted enamel work on conveys the everlasting promise of the power and purity of fire. %% Speaking on the occasion, Zoya's Business Head, Arif Padiath said, "Zoya is the only corporate luxury jewellery brand in the country. It's also the only brand that presents a limited edition, seasonal collection. We are delighted that the launch of this spectacular collection joins hands with the opening of our second store in Mumbai." %% Says designer Sangeeta Deewan, "Fire is one of Zoya’s most evocative collection. It draws inspiration from the power that dwells in a spark and yet torrents through the very heart of the earth; a flame can light the darkest corners of the universe and the fury of fire has forged some of the most spectacular treasures the world has ever seen. With fine craftsmanship and exquisite stones, the poetry and symbolism of this collection is unforgettable." %%