The Gem & Jewellery Export Promotion Council (GJEPC)–India has launched a new multi-level business development campaign focused on the U.S., Canadian and South American markets.%% The main aim behind this campaign is to revive, strengthen and expand GJEPC’s business development efforts and build trusted relationships between India’s key jewelry industry companies and individuals and their counterparts in these American markets.%% To begin with, the GJEPC is setting up a series of in-depth Business Development Conferences (BDCs) so the GJEPC-India and its colleagues in the Americas will have opportunities to meet in person, discuss issues and find solutions. Next, the groups will work on developing “best practices” directed towards today’s rapidly changing business landscape. The third step is to create an atmosphere that is continually replenishing and reinvigorating vendor/client relations with face-to-face meetings and social events designed to create new ideas and engender even stronger business partnerships and personal ties. Fourth, the BDCs will let both groups listen to important and relevant keynote topics presented for thoughtful discussions between the global colleagues as they work to build new and profitable economic bridges and enhance personal relationships. Also, the GJEPC is mulling to sponsor additional activities that will support and boost this work as the campaign goes forward.%% Commenting on the campaign, GJEPC – India Chairman Vipul Shah said, “We know that the U.S., Canadian and South American markets are uniquely important to our Indian gem and jewelry industry. India is one of the leading and preferred importing and sourcing destination for these regions when it comes to Gem & Jewellery We look forward to meeting our colleagues from the Americas face-to-face to talk about all aspects of the gem and jewelry trade and how we can better work together to the greater success of all.” The first meeting will be a four-day event called the “2014 Indo/U.S. Business Development Conference” (BDC), to be held in Chicago, Illinois on Sept. 5-8, 2014.