January 2011 show proposes to "exorcise" the word "chrisis" with novelties based on a compromise between luxury and more "practical" products of jewellery and fashion jewellery, aiming to launch new fashion concepts into a dimension to be closer to reality, thus creating a new international stage on which creativity will have to circulate. January show has always been an important phase of the international programmes and therefore also a pathway to the targets coming from all over the world; in this context, the more traditional jewellery compares itself to the most innovative design and technical solutions in order to re-launch a branch in standing evolution, both in products and market. This important first show of the year reconfirms anyhow the importance of international jewellery shows around the world as main opportunity to have branch operators and new ideas get together and plan future success.