Hyderabad-based Tibarumals Jewellers has opened its second store in the upmarket Jubilee Hills area of the city.

The plush, luxurious store has two floors, with a total area of 9500 square feet. This is the second store of Tibarumals, with the first one being in Basheer Bagh.

Speaking about the new store, Sanjay Gupta of Tibarumals Jewellers said, “This is a very happy occasion for us. We come from a family of jewellers, and our business was jointly held previously. About 11 years ago, we separated, and I inherited the Basheer Bagh store. Now, with business increasing, the fear of COVID receding, and the economy looking up, we felt the need to open another store, and we look forward to the coming year.”

The Jubilee Hills store is just 20 minutes away from the Basheer Bagh store, and Gupta is confident that the existing customers of the earlier store will visit the new store as well. “In addition, Jubilee Hills being an elite locality, we are sure we will add to our clientele,” Gupta said.

Tibarumals is mainly into diamond and colour gemstone jewellery, but it also has a limited amount of gold jewellery. The new outlet will also have similar products. Said Gupta, “We are basically into real gems. We have diamonds of all sizes, and gems stones in the medium to higher range. Our products start at Rs 10,000 and can go up to any amount.”

The store has both wedding and contemporary jewellery.