The collection is part of the The Jewels for Charity programme by the Kazanjian Foundation, wherein fine jewellery is donated to a charity of choice and in turn the donor receives the highest legal tax benefit possible.

The Hollywood Collection will be displayed through fine jewelry stores, galleries and museums across the globe. The jewellery must be sold at full fair-market value with the host donating 30 percent of the profits and the donor 70 percent to a charity of choice, which must be 501C (3) nonprofit, tax exempt and domiciled in the United States.
Princess Diana’s necklace however would not be up for sale.

The Jewels for Charity Hollywood Collection has received its latest contribution, that late Princess Diana’s necklace, crafted in sapphire with gold flowers and the Prince of Wales emblem.