Shillpa Purii is designing and manufacturing Jewellery since the year 1992 in Mumbai. She is a “new generation” designer who understood the need and demand of the customers hence tapped the semi-precious and costume jewellery. She says, “I wanted to give a variety of jewellery than can be worn on daily basis as customers though being price sensitive loves to experimenting.”

Shillpa works with Silver, metals, American diamonds, one gram gold beads, semi precious and rare stones which were assembled under her guidance to put together beautiful, elegant and trendy pieces of jewellery for the woman of today. Creativity, flair for designing, risk of using new elements sets Shillpa Purii apart in her jewellery designing skills. Each piece is unique, distinctive and creates a statement. Being one of the oldest players in this competitive field, Shillpa is retailing her exquisite jewellery with 35 plus Multi – Designer Stores from across India and few International Stores. She has also participated in high profile exhibitions in India & Overseas.

Over the years, Shillpa has collaborated with Lakme Fashion Week & Amazon India Fashion Week designers like Rajdeep Ranawat for their ramp and exclusive photoshoots. Shillpa has many accolades in her basket, one of them being awarded as the entrepreneur of the year by the FICCI (Federation of Indian Chamber of Commerce & Industry) in 2012. Future endeavors involve going online with a Shillpa Purii Designer Jewellery online store.