Global solitaire jewellery brand Divine Solitaires and eJOHRI, India’s first online jewellery marketplace, together hosted a soiree called the ‘Pathbreakers Conclave 2019’ at The Westin, Mumbai. The event which had a sprinkling of both business and entertainment was attended by 200 plus associate jewellers from across the country.

The conclave aimed at bringing together members of the jewellery industry, expressing gratitude for their support and fostering a community feeling. The session also highlighted the milestones achieved by Divine Solitaires and eJOHRI and their industry-first initiatives. The conclave also unravelled new plans and projections both the brands have for their partner jewellers.

The event placed special emphasis on the importance of disruption and innovation. Dr Arokiaswamy Velumani, Founder, Chairman and Managing Director, Thyrocare was the keynote speaker at the event. He discussed the need for organised business and transparency in an industry that is still dealing with the lack of organisation. He also spoke about the need for disruption in today’s businesses. According to him, the power to think differently is the first step in the process of disruption.

Mr Jignesh Mehta, Founder and Managing Director, Divine Solitaires said “The customer preferences are changing and brands need to stand out in the diamond industry. We are launching new solitaire jewellery collections that resonate with the style quotient of the new-age consumers. The company has expanded over the years. Reaching out to newer domestic and global markets is the key to growing at a rapid pace. We have also launched new campaigns in print and cinemas to create a robust marketing ecosystem that will be complemented with our new and modular VM and instore setup.”

“eJOHRI has proven that e-commerce is the future of fine jewellery in India. It is O2O or the Online to Offline and Offline to Online connect that is leading the way. Both support each other to create a successful brand. eJOHRI has made a niche for itself by giving jewellers their own online space to grow their brands. Last month, we celebrated a very commendable achievement of collaborating with 100 of the most renowned jewellers national. Our platform is unique and scalable it is designed to add tremendous value to the business of our valued partner jewellers,” said Mr Shailen Mehta, Founder & CEO, eJOHRI.

Well-known stand-up comedian and YouTube personality Atul Khatri enthralled and entertained the audience with a hilarious gig. Another highlight of the event included a photo opportunity of an actual diamond cutting machine located in the pre-function area. The guests enjoyed the experience and posed for the shutterbugs along with the cutting tools placed there.