A leader in the fine jewellery segment with a legacy of 28 years of fine craftsmanship, Parekh Ornaments has unveiled a new digital campaign – Vintage Hearts, a blend of vintage jewellery with modern contemporary designs.

According to Saurabh Parekh, Director, Parekh Ornaments, this collection bridges the gap between traditional craftsmanship and modern design sensibilities in this latest collection. “The idea of the campaign is to revisit our culture and heritage, an ode to a vintage era and the royals of India. The jewellery from this collection speaks volumes about the design aesthetics of Parekh Ornaments and is perfect for all collectors and brides-to-be,” he added. 

The jewellery pieces have been especially designed and curated for patrons who appreciate vintage beauty, while staying true to the aesthetics of the brand. ‘Vintage Hearts’ includes a wide range of authentic designs in polki, kundan, beautifully shaped diamonds, semi-precious stones – emerald, ruby, tanzanite – it is both classy and sophisticated. The collection includes rings in the price range of Rs 1.5 lakh to Rs 5 lakh, bangles in the range of Rs 2 lakh to Rs 10 lakh, and necklaces ranging from Rs 5 lakh to Rs 70lakh.

According to Parekh, "We are a country with a deeply rich heritage and our jewellery is mesmerizing. In recent times, I have seen the love for vintage jewellery grow amongst our patrons. Our campaign clearly illustrates our USP, along with a wide choice of designs for the new-age woman. With the launch of our campaign, we plan to reach out to the audience which is modern, yet traditionally grounded.”