Direct-to-consumer (D2C) jewellery brand Melorra has raised $24 million in a funding round led by  9Unicorns, Symphony International Holdings Limited, Value Quest, Venture Catalysts, and Param Capital.

Founded in 2016, the start-up delivers hallmarked gold jewellery to 718 Indian districts. The brand claims to have delivered to over 2,700 towns in India so far. The brand wants to become a “fast fashion” jewellery outlet and launch a new collection every week.

The funds raised will be used to strengthen technology, ramp up brand marketing, and open retail outlets across India.