iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.

GIVA, one of India’s fastest-growing D2C fine jewellery brands, has honoured 14 outstanding Store Managers across the country through its annual ‘Rising Star’ initiative.

D2C demi-fine jewellery brand Palmonas has secured INR 55 crore in a Series A funding round led by Vertex Ventures SEAI, fuelling its ambitious expansion across India and beyond.

Lab-grown diamond brand Lukson has unveiled its latest fine jewellery collection, The Exquisite Emerald, a bold tribute to women who lead with strength, clarity, and quiet confidence.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.

Bengaluru-based D2C fine jewellery brand GIVA has rolled out GIVA Go, a new express delivery service that brings same-day and next-day delivery to customers in Mumbai, Bengaluru, Hyderabad, and Delhi.

D2C fine jewellery brand GIVA has raised Rs.530 crore in a Series C funding round led by growth-stage investment firm Creaegis, with continued support from existing investors Premji Invest, Epiq Capital, and Edelweiss Discovery Fund

The omnichannel jewellery brand sees a 30% jump in valuation through secondary transactions led by 360 One and Centrum Wealth, setting the stage for a high-profile IPO. Early investor RB Investments will exit with a 10–12x return.

Direct-to-consumer jewellery brand GIVA is gearing up to raise Rs. 450 crore in fresh capital as it looks to expand its retail footprint and diversify offerings. The new funding round is being led by Creaegis, which will invest Rs. 235 crore, with participation from existing investors including Premji Invest, Epiq Capital, Edelweiss Discovery Fund, and Usha Dalmia Trust

Omnichannel jewellery brand expands retail footprint and maintains growth momentum amid rising competition

US-based fine jewellery brand Angara is officially making its debut in India, bringing with it a legacy of over 300 years in gemstone expertise and a disruptive direct-to-consumer (D2C) model that promises to redefine the fine jewellery shopping experience

Silver jewellery is witnessing unprecedented global demand, signalling a pivotal moment for manufacturers in India to scale production, and strengthen their foothold in international markets

GIVA, a leading Indian direct-to-consumer jewellery brand founded in 2019, is set to significantly expand its physical retail presence, with plans to open over 500 offline stores across the country. This move comes in response to the growing demand for its silver jewellery and aims to enhance the customer shopping experience