The new designs of the Shaurya collection have been created around the narrative that a strong character defines a man’s personality. The platinum range personifies such men, recognizing them as Men of Platinum, thereby positioning platinum as the preferred metal of choice. The collection is aimed at men who have a penchant for non-traditional designs, while seeking value in the product.

Expressing his thoughts, Dipu Mehta, Managing Director, ORRA India said, “We are delighted to launch our new Shaurya collection with Indian cricketer KL Rahul. He is the face of the Men of Platinum new collection. At ORRA we celebrate men for the choices they make and the values they stood by during tough times and KL Rahul is known for his resilience, perseverance, and steady growth.

“With him, we also launch our new range of the Shaurya collection under our exciting Men of Platinum jewellery line. With a keen focus on simple and functional designs, the collection is targeted at men who seek options in contemporary jewellery. Over the past few years, there has been a surge in demand for platinum jewellery in the men’s segment. To meet the growing demands across markets, we have been aggressively working on expanding this portfolio, with innovation and design taking precedence over everything.”