Tata group firm Titan has said it has witnessed strong demand across its consumer businesses and clocked 36% growth over the festive quarter last year.

According to the company, it witnessed a buoyancy in jewellery demand driven by festive purchases in October and November, which helped the division achieve a 37% growth for the quarter.

The ticket sizes in the jewellery segment were stable and 15% higher than pre-pandemic levels. The contribution from tier-1 towns continued to improve and was close to pre-pandemic levels, the company said.

“Both walk-ins and customer conversions were significantly higher compared to last year. New buyer growth was higher than total buyer growth driven partly by Tanishq’s regionalisation strategy of winning in focus markets,” read a company statement.

The company has also expanded the network of Tanishq’s stores by adding 14 outlets, which includes two new stores in Dubai at prime locations of Dubai mall and Al Barsha.

Its ‘watches and wearables’ division also saw strong growth momentum with 28% year-on-year growth. The segment has recorded growth in multi-brand channels, both online and offline, growing handsomely in the quarter, mainly on the back of the Titan brand, the company said in its statement.