Direct-to-consumer jewellery brand CaratLane recorded its best-ever quarterly revenue of Rs 447 crore on the back of a strong growth momentum witnessed in the festive season.

CaratLane also recorded its highest EBIT margin of 8% is in quarter. The two-year revenue CAGR stood at 47%. The revenue growth was driven by improvement in marketing efficiencies, leveraging of the omni-channel sales network and strong product launches. Improvement in consumer sentiment, removal of Covid lockdown measures, and a higher intent by consumers to spend on the back of robust savings due to lack of options in other categories like travel and food, were few of the external tailwind factors.

CaratLane’s digital platforms have been a key driver of revenues. The Tier 2 cities are a strong market for the company. Right from increased browsing to higher intent users and conversions, these markets have become a focus for the brand.

Mithun Sacheti, Founder and Managing Director of CaratLane, said, “Strong brand strength, superior product mix, low customer acquisition cost and efficient operations, along with operating leverage has led to an EBIT margin of 7.5% in Q3’22. So far we have served over half a million customers across the country. It is a matter of pride for us that over the last 12 years, we have painstakingly built this profitably growing brand, a rarity amongst all B2C start-ups.”