Diamond jewellery retail chain ORRA opened a new store in the upscale residential colony Preet Vihar in New Delhi, taking its store count in Delhi to ten, and 59 across India.

The outlet, inaugurated by Swedish-Greek actress Elli AvrRam, will house the latest diamond jewellery collection from ORRA, with exclusive bridal designs articulated with coloured gemstones and brilliant-cut diamonds.

“This collection at the store is thoughtfully curated given the bridal concept boom in the market and keeping the onset of the bridal season in mind. Delhi has been a key market for ORRA, and with this launch, we aim to strengthen our brand presence and craft a lasting shopping experience for our customers,” said Dipu Mehta, Managing Director, ORRA.