Jewellery retail chain Kameswari Jewellers pays tribute to the various avatars or facets of the ‘Kameswari woman’ with the latest campaign ‘DEVI’ ~ A Temple Collection. The campaign celebrates the idea of the ‘Kameswari woman’ and how she effortlessly plays various avatars. The concept of a ‘Kameswari woman’ includes being coy, bold, dainty, strong and owning many avatars. This series beautifully draws a connection between Kameswari women and various avatars of goddess Durga. All 9 distinct avatars are played by one muse of Kameswari with an aim to showcase her versatility.

The entire ‘Devi series’ is styled with temple jewellery from the brand where each jewel features a goddess motif and is a stunning display of South Indian karigari that brings Indian deities to life in form of intricately crafted larger than life jewellery. Temple jewellery is an insignia of India’s rich heritage and culture that dates back to 9th century and came into existence during reigns of Chola Dynasty. Originally it was adornments of the deities, eventually it became adornments of the temple dancers and devotees. The unique temple jewellery carved embody gods and goddesses along with temple motifs in 3D carving that takes inspiration from Rock Cut architecture. The divine motifs make this jewellery more auspicious.

The edition features head accessories like matahapatti, tikas, chokers, jhumkas, harams, bangles and rings. Whether you are a bridesmaid or a bride-to-be or someone who just appreciates Indian artistry in form of jewellery, this Devi collection is a must-have for the festive season.

The Devi collection is available at Kameswari’s Visakhapatnam, Srikakulam, and Hyderabad outlets and on www.kameswarijewellers.in.