PNG Jewellers has appointed Bollywood actress Madhuri Dixit as its global and India brand ambassador for the next two years. This is not the first time Madhuri has represented the brand, having previously done so for a two-year period. The jewellery major, which has been in operation for almost two centuries and has 36 stores across India, USA, and UAE, offers a wide range of collections, including bridal, gold, natural diamond, and silver jewellery. 

Madhuri will feature in upcoming advertising campaigns and social media content for the brand, starting with the Gudhi Padwa campaign. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, expressed his pleasure with the partnership and anticipated it would help PNG Jewellers expand its presence in the global market.