Sanjay Leela Bhansali's cinematic canvases are renowned for their opulence, where art, music, costume, and above all, lavish jewellery, seamlessly blend to create mesmerizing visual spectacles. With the much-anticipated release of "Heeramandi: The Diamond Bazaar" on May 1st on Netflix, the trailer has already sparked excitement, drawing attention to its stellar cast and the stunning costumes and jewellery they adorn.

In this magnum opus drama series, Bhansali delves into the world of opulent Mughal jewellery, particularly captivated by the exquisite Basra pearls embellishing pieces like the Pasa, Tika, Nath, and necklaces. Honoring the legacy of handcrafted Mughal jewellery with unwavering passion, Shri Paramani Jewels, a sixth-generation jewellery enterprise, beautifully captures the mysteries of history, enveloped in an era of timeless heritage, boasting 10,000 opulent statement jewellery designs.

Vinay Gupta, the founder of Shri Paramani Jewels, shares insights into the collaboration with Sanjay Leela Bhansali and the journey back to their roots to craft pieces that celebrate the brand's legacy.

"He was fully involved and invested from the get-go," Gupta shares about Bhansali's involvement in the creative process. "He visited our showroom in Delhi, sat for hours, and planned each character. For us, witnessing a man of that calibre being so invested in each detail was a lesson for life."

When asked about the magnitude of the task and the duration it took to create the pieces for "Heeramandi," Gupta reveals the immense dedication poured into the project. "Over three years, our entire studio was dedicated to this," he explains. "Three years, three rooms full of jewellery, and days and nights full of craftsmanship were dedicated to reviving work that was done over 500 years ago. More than 10,000 pieces and over 300 kgs of jewellery in total were crafted."

Reflecting on the process, Gupta emphasizes the joy of reconnecting with his roots and heritage. "For me, it wasn’t challenging, but the joy of going back to my roots, heritage, and legacy of being from a family of treasurers for the Mughals over 200 years back was the highlight," he shares.

As "Heeramandi: The Diamond Bazaar" prepares to mesmerize audiences with its visual splendor, the collaboration between Paramani Jewels and Sanjay Leela Bhansali promises to be a testament to craftsmanship, heritage, and the timeless allure of Mughal jewellery.