Indriya, the jewellery brand from Aditya Birla Group, takes a significant step in its national expansion with its debut in South India, launching its first store in Hyderabad.
This marks the beginning of a broader regional presence, with plans to open additional stores in Hyderabad and beyond, aligning with the brand’s vision of establishing 100 stores nationwide by FY26.
Situated in Kondapur, the Hyderabad store offers an immersive and personalised jewellery shopping experience. Designed with elegance and sophistication, it features a dedicated kaarigari room, showcasing Indriya’s signature fusion of artistry and innovation, according to a press release.
With a curated collection of 15,000 pieces and over 5,000 exclusive designs, Indriya presents an unmatched selection for jewellery connoisseurs. Sandeep Kohli, CEO of Indriya, stated, “Jewellery is evolving beyond a mere investment into a powerful expression of individuality. At Indriya, we stand apart with our unique designs, personalised service, and deep-rooted regional influences.”
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