Indriya by Aditya Birla Jewellery launches a set of region-specific bridal collections drawn from the heritage of Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka, to engage brides seeking cultural authenticity and craftsmanship.

WPP Media has unveiled a one-of-its-kind cinema activation for Aditya Birla Jewellery’s Indriya brand, turning theatre ceilings into immersive storytelling spaces to launch its latest diamond collection, Aasmaniyat

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its first regional showpiece, Anantara — an intricately crafted 22KT gold creation that pays homage to Hyderabad’s rich spiritual and artistic heritage

Aditya Birla Group’s jewellery brand Indriya is rapidly expanding its footprint in India’s Rs 7-lakh-crore jewellery market. Since its launch in July 2024, the brand has opened 22 stores across 11 cities and aims to scale up to 100 outlets by the end of FY26

This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat

IIJS Tritiya 2025, held in Bengaluru, showcased the resilience and innovation of India’s gem and jewellery industry amid global headwinds. With cautious, yet committed buyers, strategic government support — including the announcement of a proposed mega jewellery park — and a strong emphasis on craftsmanship and technology, the show reinforced India’s growing stature in global jewellery trade

Indriya, the jewellery brand from Aditya Birla Group, takes a significant step in its national expansion with its debut in South India, launching its first store in Hyderabad.

Indriya, Aditya Birla Jewellery, has launched its first-ever bridal collection through a campaign film set at the iconic Shiv Niwas Palace in Udaipur

Sky Gold Ltd. has announced a significant business expansion by onboarding Aditya Birla Jewellery, which operates under the luxury brand Indriya, as a new client

Indriya, the jewellery retail brand under the Aditya Birla Group, has inaugurated its 11th store in Surat, marking another milestone in its rapid expansion journey

Indriya, the jewellery brand from Aditya Birla Group, has launched a captivating new campaign for its Indriya Diamond Collection, crafted by Ogilvy India. The campaign celebrates the timeless allure of diamonds and the deep connection they evoke in a woman’s heart

Dilip Gaur, Director of Novel Jewels, predicts that India’s jewellery market could reach $215 billion by 2034

Aiming to become one of India's top three jewellery retailers within five years, this move marks a significant expansion of the group's consumer portfolio, leveraging over two decades of experience in the fashion retail and lifestyle industry.