Platinum Guild International (PGI) India wrapped up the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) in Kochi on a high note, signalling renewed energy and business optimism for platinum in the Indian jewellery market. Hosted at the Grand Hyatt, the event brought together 60 leading retailers and 14 key manufacturers from across India, positioning platinum jewellery for a strong performance in the upcoming festive and wedding season.

The meet, a flagship PGI platform, served as a dynamic space for retailers and manufacturers to collaborate on business strategies, discover new design and product innovations, and place advance orders across PGI’s signature brands — Platinum Love Bands, Platinum Evara, and Men of Platinum.

With robust order volumes and enthusiastic retailer participation, the event reflected growing momentum for platinum as consumer interest surges, particularly among younger, aspirational buyers. Attendees explored bold new collections backed by integrated marketing campaigns planned to launch nationwide this season.

“As we enter a new chapter for platinum in India, the 2025 Buyer-Seller Meet marks a key inflection point,” said Tim Schlick, CEO, Platinum Guild International. “Favourable market dynamics, rising aspiration, and partner commitment are converging to create real opportunity. PGI remains committed to delivering long-term value through strategic partnerships, bold storytelling, and innovation that resonates with evolving consumer desires.”

With platinum’s competitive pricing and premium positioning, PGI leaders emphasized the category’s strong potential for sustained growth. Strategic sessions spotlighted PGI’s vision for the year ahead — focusing on bi-metal design strategies, exclusive collections, and data-driven marketing efforts aimed at boosting retailer profitability and capturing new audiences.

Vaishali Banerjee, Managing Director – India & ME, PGI, added: “The Buyer-Seller Meet has become a vital industry forum, deepening our ecosystem of trust and creativity. It’s inspiring to see the innovation and commitment our partners bring each year. Together, we’re shaping a modern jewellery movement — one that mirrors the tastes and values of India’s new-age consumer.”

Pallavi Sharma, Deputy Country Manager – India & ME, PGI, noted: “This year, we focused on expanding platinum’s reach by tapping into new consumer segments, driven by its price advantage and increasing emotional resonance. Our goal is to equip our partners to thrive in a competitive marketplace by offering differentiated value through platinum.”

As the festive and bridal buying season approaches, the Kochi meet has set the tone for a high-impact quarter. With an invigorated network of retailers and manufacturers, and a focus on future-facing design and sustainability, PGI India’s 2025 Buyer-Seller Meet stands as a strong catalyst for platinum’s continued rise in the country’s evolving jewellery landscape.