The initiative saw over 200 participants, including staff members from various branches and members of the public.

“What made this event truly special was the way our teams and patrons came together,” said Saket Keshri of Ratnalaya Jewellers. “It wasn’t just a company initiative — it became a community movement.”

Employees from different branches joined the Danapur team for the event, volunteering their time and efforts. Several customers and local residents also stepped forward to contribute to the cause.

“We are humbled by the enthusiasm of our team and patrons who made this camp a success,” said Keshri, Ratnalaya Jewellers. “Such initiatives reflect our core belief — that service to society is the highest service.”

The jeweller also launched a digital campaign in the lead-up to the event, releasing a video that quickly went viral and clocked over one million views in just 24 hours.

“The overwhelming response to our video showed us how strongly people connect with the idea of giving back,” said the spokesperson. “It motivated even more people to show up and donate.”

Ratnalaya Jewellers confirmed that this is one of many community-focused events planned for the year. “True success lies not just in business milestones, but in the positive difference we make in society,” added Keshri. “This is only the beginning.”