The offer is applicable both online and at GIVA’s 240+ stores across India, and includes designs under its latest sub-brand, Heer by GIVA.

The announcement reinforces the brand’s customer-first philosophy and marks a significant step in making fine jewellery more accessible without compromising on quality or certification. GIVA’s gold and diamond pieces are crafted in 14K and 18K gold and studded with IGI-certified lab-grown diamonds — a growing favourite among modern buyers for their ethical and aesthetic appeal.

“This initiative is about creating more value for the new-age consumer,” said a GIVA spokesperson. “By eliminating making charges, we’re simplifying the shopping experience and helping customers invest in jewellery that’s not only beautiful but also fairly priced.”

The 0% making charge offer coincides with the debut collection of Heer by GIVA, a contemporary line of minimalist, gold-plated designs with lab-grown diamonds. Designed for daily wear and meaningful gifting, the collection is particularly well-timed ahead of Raksha Bandhan and the upcoming festive season.

As demand grows for ethically made, design-forward jewellery, GIVA’s transparent pricing strategy, combined with its omnichannel reach and growing consumer base, is positioning the brand as a frontrunner in India’s evolving fine jewellery landscape.