GIVA launched VEDA, a premium jewellery retail format, in Bangalore in March 2026, offering ethically sourced, certified jewellery, private consultations, and made-to-order pieces targeting milestone and occasion-driven purchases.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.

GIVA has rolled out the GIVA Exchange Fest from December 1 2025 across all Exclusive Brand Outlets, enabling customers to exchange old jewellery for a fixed Rs 200 wallet credit per piece.

This festive season, GIVA is raising the bar for jewellery shopping with the launch of 2-hour fine jewellery delivery from its Bengaluru stores. The service allows customers to receive gold, silver, and lab-grown diamond pieces at their doorstep within just two hours, making last-minute gifting and spontaneous celebrations faster and more convenient than ever.

This Diwali, Heer by GIVA redefines festive jewellery with a new collection that fuses the timeless purity of gold with the brilliance of lab-grown diamonds, offering modern, sustainable pieces designed for women who value elegance, meaning, and mindful luxury.

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.

GIVA, one of India’s fastest-growing D2C fine jewellery brands, has honoured 14 outstanding Store Managers across the country through its annual ‘Rising Star’ initiative.

GIVA, has unveiled its latest collection, Shakti, created in collaboration with Italian jewellery designer Anna Giulia Chicco. The line blends European artistry with Indian cultural inspiration, celebrating strength, grace, and modern femininity.

GIVA, one of India’s fastest-growing jewellery brands, has announced the launch of its Grand Festive Sale, offering customers special savings across its silver, gold, and lab-grown diamond collections.

D2C demi-fine jewellery brand Palmonas has secured INR 55 crore in a Series A funding round led by Vertex Ventures SEAI, fuelling its ambitious expansion across India and beyond.

This year, GIVA is redefining Raksha Bandhan gifting with its Men’s Collection, offering thoughtfully designed jewellery pieces that blend style, sentiment, and everyday wearability.